Session 1 Magistrale: History and Wine Economics
     Présidée par Jérôme GALLO

OUVERTURE & BIENVENUE

S1 History and Wine Economics
Session magistrale présidée par Jerôme GALLO

	Giulia MELONI, KU Leuven, BE Trade and Terroir. The political economy of the world’s first geographical indications co-auteurs: Jo SWINNEN
	Marie-Claude PICHERY, University of Burgundy, FR Wine economics and economists in Europe: a story

S2 MacroEconomics, MicroEconomics of Wine Business
présidée par Eugenio POMARICCI

	Olivier BARGAIN, Jean-Marie CARDEBAT, Raphaël CHIAPPINI, University of Bordeaux, LAREFI Wine in the blood?Explaining french wine exports: gravity, preferences and genetics
	Anthony MACEDO, João REBELO, Sofia GOUVEIA, University of Trás-os-Montes and Alto Douro (UTAD) Worldwide demand for wine and correlated alcoholic beverages, 2010-2021
	Marina SIMONOVA-KHITROVA, Moscow State Univercity of International Relations Global wine trade and regional markets
	Kyuho LEE, Sonoma State University Exploring Branding Strategy for Small Winery Operators

S3 Consumers Choice and Markets
présidée par Stephen John CHARTERS

	Benoit FAYE, Eric LE FUR, Jean-Marie CARDEBAT, Philippe MASSET INSEEC business school, Université de Bordeaux, Ecole Hotellière de Lausanne Wine hedonic prices is the Devil in the details
	Bernd FRICK Management Department, Paderborn University The legacy of gurus: The impact of Armin Diel and Joel Payne on winery ratings in Germany
	Jan BENTZEN, Valdemar SMITH The Tuborg Research Centre for Globalisation and Firms Comparing wine prices between a state monopoly, a tax-free shop and competitive market conditions empirical evidence form two Nordic countries
	Sandra PESTAR BIZJAK, Hristo HRISTOV, Aleš KUHAR University of Ljubljana, Biotechnical Faculty Product-specific regional image as a moderator of regional identity and consumer regiocentrism effects on wine purchasing behaviour
	Carla FERREIRA, Lina LOURENÇO-GOMES, Ana Patrícia SILVA University of Trás-os-Montes and Alto Douro Cheers with Port wine by young consumers Exploring perceptions and attitudes

Réception
Remise du prix VDQS 2017 à

Paolo PROSPERI - Università di Pisa, IT
Exploring wine producers' strategies through knowledge elicitation
(co autored with Daniele VERGAMINI, Fabio BARTOLINI, Gianluca BRUNORI)

La "Samantha Schmid" d'Œnométrie

S4 Industries Issues
Session magistrale présidée par Marie-Claude PICHERY

	Andrea MINUTO RIZZO Italian Competition Authority Competition policy in the wine industry in Europe
	Jean-Yves BIZOT Président du Pôle Bourgogne Vigne et Vin And now, we have to learn how to deal with The custom against the facts, or The tribulations of Burgundy in front of its markets

S5 Wine Complexities Issues
Session magistrale présidée par Jean-François OUTREVILLE

	Lisa YIP, Nikos GEORGANTZIS, Haiyan SONG, Steve CHARTERS Hong Kong Polytechnic University, Burgundy School of Business On the relationship between perceived and revealed attitudes towards “complexity” and “flavor development in the glass”: a case of inconsistency?
	Qian Janice WANG, Charles SPENCE Crossmodal Research Laboratory, University of Oxford Wine Complexity: An Empirical Investigation Discussion paper from Nikos Georgantzis (ppt)

12:00 - 13:00

Départ pour l'excursion en bus pour une visite

S6 Consumer Behavior and Marketing Issues
présidée par Jan BENTZEN

	Lara AGNOLI, Jean-François OUTREVILLE Burgundy School of Business, Université Bourgogne Franche-Comté Perceived risk, gender behavior and the effect of bottle closure type on consumer purchase decision and price expectations
	Denton MARKS, University of Wisconsin-Whitewater (USA) Behavioral Economics, Wine Consumers, and Wine Knowledge
	Azzurra ANNUNZIATA*, Lara AGNOLI+, Riccardo VECCHIO**, Steve CHARTERS+, Angela MARIANI* *Univ. of Naples Parthenope, +Burgundy School of Business ,**Univ. of Naples Federico II Health warnings on wine labels: a discrete choice analysis of Italian and French Generation Y consumers
	Françoise BENSA, Université de Bourgogne Activities in front of the wine display: an attempt at explaining
	Nathalia RAMIREZ ARCILLA, Susana ACOSTA, Stella Maris UDAQUIOLA Instituto de Ingeniería Química, Facultad de Ingeniería, Univ. Nacional de San Juan, AR Multicriteria decision analysis applied to the wine production

S7 Case Studies
présidée par Robert PLASMAN

	Aurelie RINGEVAL-DELUZE, David MENIVAL, Jean-Guillaume DITTER Université de Reims Laboratoire REGARDS, Burgundy School of Business L’enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels
	Francis DECLERCK, ESSEC Business School Champagne wineries facing increasing costs and stagnant sales Risk of debt distress?
	Graham HARDING, Oxford University The marketing of Moët & Chandon champagne, 1850-1936
	Francisco Javier DONOSO, Universidad de Malaga, Spain / University of Applied Sciences, Trier, Germany “Beer index”
	Federica GALLI, Nicolas BROUTÉ, D. Christopher TAYLOR University of Houston (USA), ESA Angers (FR) Relationship between increased beer health benefits awareness and consumers purchase behavior

S8 Wine Regulation and Wine Quality
présidée par Berndt FRICK

	Jeremiás Máté BALOGH Corvinus University of Budapest, Dept. of Agricultural Eco. and Rural Dev. Recent trends in Hungarian online wine business
	Alexandre MONDOUX University of Applied Sciences Western Switzerland (HES-SO) - Changins Scenarios and prospects for the Swiss wine market
	Kensuke EBIHARA, Makiko OMURA Meiji Gakuin University Tokyo Japan Evolution of Japanese Wine Market and Wine Law
	Nicolas BROUTÉ, Francesco GUIDI, Lora GOULEVANT, Aubin LECOMTE, Sophie MOREL, Styliani NTASIOU, Isara VONGLUANNGAM, Cécile COULON-LEROY Université Bretagne-Loire, Ecole Supérieure d’Agriculture, Angers – France France vs South Africa: which marketing practices regarding Chenin wines ?
	Etienne MONTAIGNE, Samson ZADMEHRAN Supagro Montpellier - UMR Moisa Typologie des vignerons ayant bénéficié de la prime d’arrachage européenne dans l’Hérault en 2008, par classification hiérarchique ascendante (ACH)

S9 Gastronomy, Tastes and Culture
présidée par Laurent GRIMAL

	Agustín V. RUIZ VEGA and Consuelo RIAÑO GIL, Cristina CALVO PORRAL University of La Rioja; University of La Coruña, Spain Positive and negative emotions to wine PDO Rioja, Effects on consumer behavior
	Frédéric COURET, Bordeaux Sciences Agro Le déterminisme du goût est-il extérieur à l’amateur de vin ?
	Fabrizio BUCELLA, Université Libre de Bruxelles Mise en perspective des styles architecturaux en fonction des classements à Bordeaux
	François OUTREVILLE, Burgundy School of Business Wine consumption and culture: A cross-country regression analysis

19:00

SESSION VIRTUELLE

Résumés des chercheurs qui n'ont pas pu être présents au colloque
et des présentations en POSTER SESSION

	Cristina MORA, Giovanni SOGARI, Umberto MASSA SALUZZO, Silvia TURANI, Davide MENOZZI, U.Parma, Italy Habits, attitudes and credence towards wine. Where and how do Italian millennials’ wine consumers find the information they need?
	Andrey ZVYAGIN*, Alexander MILOVANOV*, Aset DANIYAROV°, Ruslan KALENDAR°, Leonid TROSHIN* *Department of Viticulture, Kuban State Agrarian U., Russia; ° Institute of Biotechnology, U. of Helsinki, Finland Analysis of perspective grapevine clones for improvement of grapevine fields
	Giuseppe ATTANASI, Stefania BORTTOLOTTI, Simona CICOGNANI, Antonio FILIPPIN U. Lille 1, Cologne, Verona, Milan The drunk side of trust: Social capital generation at gathering events
	Stéphane OUVRARD, Ian TAPLIN, Tom McCLUSKEY, Kedge BS, Wake Forest U., DCU U. Evidence on transformations in Bordeaux Grand Crus and Napa ‘cult’ wine industries
	Stefano SOLARI, Valentina ZUFFERLI ; U.Padua, Department of Economics; U. Udine The impact of regulation and traceability on the quality wine industry a step towards transparency and territorial embeddedness of production
	Felix Sebastian RIERA, Georg-August-Universitaet Goettingen Technical efficiency of grapevine producers in Mendoza
	Nuray TURKER, Ozde YERLIKAYA ERKOC, Karabuk U. Safranbolu Fac. of Tourism, TK The harmony of wine and cheese: experiences from Turkey
	Pierre FLECKINGER, Wanda MIMRA, Angelo ZAGO; Mines & PSE Paris, ETH Zurich, U. Verona The incentive properties of collective reputation
	Miguel SOTTOMAYOR, Arlindo CUNHA, Católica Porto B.S., The Catholic U. of Portugal Wine quality returns to scale: evidence from a Portuguese wine region
	Bettina KOENIG, Christian PFEIFFER, Marcus WIESCHHOFF; Fachhochschule Burgenland – Austria Taste Preferences for sparkling wine products: a segmentation approach based on sensory cues